Man vs Machines Culture

“Society has unwittingly fallen into a machine-centered orientation to life, one that emphasizes the needs of technology over those of people, thereby forcing people into a supporting role, one for which we are most unsuited. Worse, the machine-centered viewpoint compares people to machines and finds us wanting, incapable of precise, repetitive, accurate actions-—-a most inappropriate view of people.

It emphasizes tasks and activities that we should not be performing and ignores our primary skills and attributes — activities that are done poorly, if at all, by machines. When we take the machine-centered pointed of view, we judge things on artificial, mechanical merits.

It doesn’t have to be this way. Today we serve technology. We need to reverse the machine-centered point of view and turn it into a person-centered point of view.

Technology should serve us.”

—Donald A. Norman, Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine

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